PROVINCETOWN — The town’s only year-round sit-down coffee shop is closing. Green Hill Brands, the Delaware holding company behind Wired Puppy, announced on Nov. 16 that Sunday, Nov. 26 will be the last day for its Commercial Street café.
The dog-friendly early-morning and all-afternoon caffeine hub with its orange shiplap walls, community bulletin board, and tables that attract coffee klatches was opened in 2005 by David Mazuchi and Donna Vaillancourt, according to the Cape Cod Times.
Stephen Davis, CEO of Green Hill Brands, said the Revelator Coffee chain owns the Wired Puppy. “Green Hill Brands is just for tax purposes and stuff like that, it’s just how you hold the business.” Davis said. “It’s layers of a corporate entity.”
Davis said Revelator had decided the cost of operating the shop made it unprofitable. Staying afloat through the Outer Cape’s seasonal swings was a challenge, said Davis: “Eight months of the year you’re below water.”
Revelator Coffee, founded in New Orleans and now headquartered in Birmingham, Ala., bought the Wired Puppy in 2017.
Revelator leases the building from the original owners. But Davis said part of what spurred Revelator to make “the difficult decision” to close in Provincetown was that the lease on the space is ending, and the building is for sale.
According to Davis, the company had the opportunity to renew the lease for 2024 but chose not to because of rising rent and flood insurance costs.
As for the Wired Puppy staff, the Green Hill Brands announcement reads, “We believe that taking this step will allow us to focus on the long-term viability of our brand while ensuring the well-being of our dedicated staff.”
Wired Puppy manager Marina Page said she stopped receiving goods for the shop about a month ago, but she and other staff did not receive word about the imminent closure until last Wednesday, one day before the announcement on social media.
“What am I going to do? It was my main job,” said Simeon Samuilov, who works at Wired Puppy year-round. He usually gets to work at 5:15 a.m. “I can’t imagine myself without any of this.”
“I feel for the staff here,” said customer Eric Bomyea. He said Page was devoted to her customers: “The best thing about going to a local place is you have that relationship with a barista and the people behind the counter who know you.”
Page has been the manager for seven years. She had worked in a coffee shop in Silistra, a small town on the Danube River in Bulgaria, where she grew up. She started at Wired Puppy in February 2014.
“The business would have closed a long time ago if it wasn’t for Marina,” said assistant manager Mihaela Chilingirova. “Her main goal was to keep the place open.”
“This is the problem with having outside interests own businesses in Provincetown,” said customer Bob Greene. About Page, he said, “We need to find her a space.”